On the lighter side, here?s a critique on our ?stand-up? routine at the Market Research in the Mobile World Conference.
DATELINE ? Cincinnati, Ohio July 19th, 2012
Byline / Variety Market Research Conference Reporter ? Studs Lonnigan
AP ? After being generously introduced by Master of Ceremonies, Lenny Murphy, as the funniest man in market research, KL Communications? CEO Kevin Lonnie spent the next ten minutes being spectacularly unfunny!
As if to completely rebuff his gracious introduction, Mr. Lonnie?s highly anticipated comedy routine quickly dissolved into a ?dry as toast? PowerPoint presentation.
Mr. Gregg Archibald, Senior Partner of new consulting firm Gen 2 described it this way.? ?After Lenny?s intro, I was ready to burst into laughter at the 1st sign of something remotely humorous.? But alas, that moment never came.?
Echoing Mr. Archibald?s lament, Mr. Ricardo Lopez, CEO of Hispanic Research Inc. described it this way, ?As a presentation it was OK, but it wasn?t the least bit funny.?
Fortunately, no chants for ?Refund? emerged from the audience as Mr. Lonnie had the good sense to quickly surrender the stage to the far more loquacious Sean Holbert.
The audience was further aided by the 20 minute presentation limit upon which Mr. Murphy quickly gave the hook to ?the funniest man in market research? (an oxymoron if ever there was one. ).
As for this author, he has serious doubts that Mr. Lonnie?s comedic career can resurface.? ?This was a burn out that comes along once a decade, it?s our generation?s answer to Howard The Duck? said an unnamed conference registrant.
Mr. Lonnie?s booking agent [name withhold for obvious reasons] said that Mr. Lonnie would be back on stage at QRCA?s Annual Conference in Montreal this October.? Attendees of that event are advised to find their own source of amusement during Mr. Lonnie?s next ?performance?.
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