Director, Communications and Social Media Job, FOX Sports South ...

FOX SPORTS SOUTH / SPORTSOUTH (FSS)
Director, Communications and Social Media
Atlanta, GA 30361

RESPONSIBILITIES
The Director of Communications and Social Media is responsible for strengthening and maintaining FOX Sports South's position as a leading influencer among local sports fans and a conduit to their hometown teams. Reporting directly to the general manager, this candidate is charged with evangelizing FSS's ability to serve the local sports community by directly engaging fans through a variety platforms, with an emphasis on social media. He/she will coordinate efforts with FOX Sports' corporate offices as necessary in order to maximize the effectiveness and reach of the company's social media platforms.

The overall goal is to develop and drive communications strategies that leverage FSS's abundant content to connect better with local fans and drive or contribute to the local sports conversation. Additional goals include fostering communities and influencing conversations around the teams and encouraging fans to interact, while generally bolstering the overall local sports community through FOX Sports South.

Key tasks
Create strategic communications plans to better connect with fans and build brand affinity for FOX Sports South. Goal is to evangelize and excite local fans and position FSS as the primary conduit for the local sports community.

Distribute FSS's abundant content to the local sports community more efficiently and effectively to better influence the local sports conversation.

Utilize FSS's social media platforms more strategically to better communicate with fans, create more compelling content, and build their fan bases / followers.

Develop strategies to tap into popular blogs, fan forums, and message boards to use them as vehicles to reach fans.

Utilize FSS's assets to market directly to fans, increase brand affinity, and position FSS as a hub / conduit for the local sports community.

Drive FSS's social TV integration and serve as the local liaison between departments working in this area.

Interact with FSS executives #local and corporate# to ensure strategy and positioning is appropriate, timely, and consistent with the company's overall strategy.

Qualifications:
Minimum 5-7 years in public relations / marketing with established track record of managing campaigns and utilizing social media to reach consumers.

This person must have a deep knowledge of the local sports community and the ability to foster strong relationships with the fans that drive it.

Should display a dynamic personality and be a savvy networker and relationship builder to recruit support within the organization and with team partners.

Must be a strategic, creative thinker that can drive results with resources that are primarily managed by others.

The candidate should have a keen sense of the power of social media and digital media and be comfortable evangelizing FOX Sports South to a wide range of constituents, including fans, media, bloggers, and team partners.

Fluent understanding of new media platforms and the ability to foresee trends and utilize digital assets to reach consumers.

Strong interpersonal communications skills a must.

Fox Sports South is an Equal Opportunity Employer.

Source: http://jobs.mashable.com/a/jbb/redirect/589619

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