Let's say you go to a store and check-in. Then what? Maybe there's a deal. Maybe. But for many location-based services, the check-in is the end of the equation. Shopkick is pretty much the opposite. From the beginning, they've shied away from the check-in. Why? Because most of them are pure BS. Either they mean nothing, or they're fake. Retailers don't yet get this ? but then again, most of them still have no idea what a check-in is. Shopkick has been aiming to educate retailers on how to best utilize mobile devices to incentivize customers to come into their stores ? and more importantly, shop in their store. And today, Shopkick is launching version 2 of their popular application.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/QEg5Slg-m0E/
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