What's Email Marketing? The Email Currency. - Free Online Article ...

by:IanJacob
The term email marketing, as its name suggests, is the method of using e-mails to send a commercial message straight to potential and existing customers for the purpose of making a likely sale or course of action. Email marketing is the current day direct selling tool utilized by thousands of companies in Australia on an everyday basis.

Email marketing works when a prospective lead visits a domain or social media page containing an opt-in form, usually with an offer. If the offer is well focused and is captivating by the lead, they will exchange their email address for the content offered, this is the E-mail Currency. The lead is then known commonly as a potential client and has supplied authorization to the list owner to e-mail content to them.

There's naturally a right way and a wrong way, a hard way and a simple method to do email marketing. The best way is by using the services of a reliable and secure contact list service supplier such as

- AWeber
- MailChimp
- Send Peper
- Constant Contact

Email marketing is a subset of digital marketing and is only one aspect of a business's overall marketing strategy but forms the lifeblood of that system, and when supported by a robust 'sales funnel ' ends in a rising investment return.

By utilizing these email marketing services the entrepreneur ensures they meet all rules for permission and subscription management.

The positives of email marketing are considerable and many businesses now only trade thru email marketing.

Owner of Advanced Fan Page Solutions, Leigh Kostiainen, related "I have experienced giant increases in my email marketing opt in rates by including social media, where I've seen an increase of 60%+ just on Facebook alone. Having a well structured sales funnel is critical to the successfulness of any email marketing strategy, so businesses must look at their promotion as a whole plan not just an one promoting tool solution".

The three golden rules of email marketing are:

1. Respect your list
2. Provide high value content
3. Understand your market and build connections.

Article source: Author Palace
Total views: 27 | Word Count: 351

About the Author:

Leigh Kostiainen and Ian Jacob teach Sydney Hills entrepreneurs the easiest way to implement digital marketing tools into their business confidently for more profit with less effort through monthly digital marketing workshops and support.

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What's Email Marketing? The Email Currency.
Category: E-business

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What's Email Marketing? The Email Currency.
Category: E-business

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