IMM-PR and the Swale Business Awards
IMM-PR was one?of the major sponsors of the 2011 Swale Business Awards and our contribution went far beyond simply donating money towards the event?s organisation.? In fact, we brought to bear nearly all of our expertise and services to ensure the 2011 awards were one of the most successful ever.
Our involvement began before the first entries had even been received, with IMM-PR?s sister company IMM, a full service marketing agency, designing a whole new logo for the awards (pictured below)
As soon as the logo was completed and agreed, IMM-PR went to work producing new entry forms using the updated branding, as well as editing the www.sbawards.co.uk website to link to the entry form and liaising with the East Kent Gazette to announce that the awards were open for entries.
As the entries began to flood in, the IMM-PR team took on the responsibility of researching and writing the profiles that would appear on the website and that were submitted for publication in the East Kent Gazette.? These profiles were built around the information supplied on the entry form of each business although in many cases it was necessary to dig deeper and research the company in question through their website.? All of the entrants to the awards were featured in the East Kent Gazette.
With our Managing Director Paul Price heading up the judging panel,?which included key business people from throughout the Swale business community, IMM continued to play a key role in the progress of the awards that would continue right through to their culmination.
The team took the lead in arranging the gala dinner event, from drawing up table plans to organising a raffle to raise money for the Mayor of Swale?s chosen charities.? We produced a glossy booklet to accompany the evening, which gave everyone present an insight into the judging process and featured a profile of each of the 12 finalist companies, as well as procuring and directing a media production company to attend the event and produce a video of the highlights.
All in all, the 2011 Swale Business Awards was a roaring success and in total ?2,000 was raised for charity. We are proud to have played an instrumental role in the organisation, planning and execution of the evening and look forward to next year?s event.
Jen and Jade with head of IOD Kent Debbie Cameron
Paul Price addressing the Gala Awards Dinner
Source: http://www.imm-pr.com/?p=774
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